Bio

To make things easy, I’ve included a variety of bios below – choose the one that aligns best with what you need.

Mini Bio

Will Polston is a best-selling author, entrepreneur, award-winning business strategist & performance coach. 

Short Bio (Coaching Specific)  – 3rd person

Will Polston is a best-selling author, entrepreneur, award-winning business strategist, and performance coach who empowers high-performing entrepreneurs to master their mindset and live a life they love.

Blending mindset, behaviour change, and performance psychology with practical frameworks, he helps clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.

Known for spotting misalignment fast and reframing challenges at the identity level, and making complex ideas land in a way that creates clarity, Will is more than a coach — he’s a trusted thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.

Short Bio (All Businesses)  – 1st person

I’m a best-selling author, entrepreneur, award-winning strategist, and performance coach who empowers high-performing entrepreneurs to master their mindset and live a life they love.

By blending mindset, behaviour change, and performance psychology with practical frameworks, I help clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.

I’m known for spotting misalignment fast, reframing challenges at the identity level, and making complex ideas land in a way that creates clarity. I’m not just a coach — I’m a thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.

I have other business interests in the wellness, tech and professional services industries.

Medium Bio V2 (Coaching Specific) – 3rd person

Will Polston is a best-selling author, award-winning business strategist, and high-performance coach who empowers ambitious entrepreneurs to master their mindset and live a life they love.

His own journey — from chasing superficial success as a broker to discovering what true fulfilment really means — now fuels his mission: to help entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.

With over 7,000 hours of 1:1 coaching and having worked with more than 2,500 business owners through events, workshops, and private coaching, Will has developed a deep understanding of the behavioural patterns that separate those who thrive from those who stall.

He combines performance psychology, behaviour change, and strategic thinking into practical frameworks that help clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.

Known for spotting misalignment fast and reframing challenges at the identity level, Will is more than a coach — he’s a trusted thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.

As an experienced entrepreneur himself,  including moments of failure as well as success., Will brings real-world empathy to his work.

Whether through his coaching, speaking or his book, his impact is driven by one core mission: to help people transform excuses into results and live a life they love.

Medium Bio  (All Businesses)  – 3rd person

Will Polston is a best-selling author, award-winning business strategist, and high-performance coach who empowers ambitious entrepreneurs to master their mindset and live a life they love.

His own journey — from chasing superficial success as a broker to discovering what true fulfilment really means — now fuels his mission: to help entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.

Through ventures like the Evolution Institute (personal development), Twenty Two (wellness), Leap Growth Investments (growth capital), Minimum Viabl Launch (AI Agency), NetHub (tech) and Super Profits (business training), Will creates leverage for ambitious individuals and founders ready to scale with clarity and control.

He combines performance psychology, behaviour change, and strategic thinking into practical frameworks that help clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.

Known for spotting misalignment fast and reframing challenges at the identity level, Will is more than a coach — he’s a trusted thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.

As an experienced entrepreneur himself,  including moments of failure as well as success., Will brings real-world empathy to his work.

Whether via his coaching, speaking, his book, other businesses or serving as a NED, Will’s mission is the same: to help people transform excuses into results and live a life they love by unlocking their next level of potential, performance and purpose.

Long Bio (Coaching Specific)– 3rd person

Will Polston is a best-selling author, entrepreneur, award-winning strategist, and one of the UK’s leading business performance coaches. He works with high-performing entrepreneurs and ambitious individuals, helping them to unlock their next level of potential, performance and purpose by aligning their business with their North Star.

Will’s personal journey underpins everything he teaches. After achieving “traditional success” as a broker in his early 20’s, he found himself financially secure—but deeply unfulfilled. It was only after attending a personal development seminar, prompted by a surprising twist of fate, that he realised the core belief driving him, “money equals happiness” was flawed. That clarity sparked a turning point. He walked away from the life he thought he wanted and committed to a new mission: helping others transform excuses into results and build lives they love.

Since then, Will has dedicated his life to the study and application of behavioural change, performance psychology, and human potential. Drawing from disciplines including NLP, coaching, neuroscience,  ancient wisdom and strategic thinking, he blends deep mindset work with practical, structured frameworks that make transformation not just inspiring, but inevitable.

He is known for his rare ability to spot misalignment quickly, reframe challenges at the identity level, and make complex concepts land with instant clarity. Clients say he isn’t just a coach, he’s a trusted thinking partner. Someone who helps them get out of their own way, overcome chaos, and reconnect with a sense of purpose, energy, and direction.

Having delivered over 7,000 hours of 1:1 coaching and supported more than 2,500 business owners and entrepreneurs through events, workshops, and coaching programmes, Will has a unique lens on the patterns that separate those who achieve lasting success from those who stay stuck. He’s not afraid to dig deep and have the hard conversations, creating a safe space for ambitious people to confront their fears, upgrade their thinking, and lead lives they’re proud of.

In 2023, Will published his first book, North Star Thinking: Master Your Mindset and Live a Life You Love, which became a #1 Amazon bestseller. The book has been praised for its actionable insights, clear frameworks, and powerful message of aligning with one’s true purpose to drive both personal and professional success.

Will holds credentials as a Certified Master Coach, NLP Master Practitioner, and Member of the International Coach Federation. He’s spoken on the TEDx stage, blogged for The Huffington Post, and been a finalist for multiple national awards, including ‘Coach of the Year’ and ‘Best Business Enabler’ at the National Entrepreneur Awards. He’s won the Business Champion Award for Best Business Enabler and also received the Expert Coach of Excellence accreditation.

Whether he’s coaching entrepreneurs, podcasting, writing books or delivering keynotes, Will’s mission is always the same:

To empower people to transform excuses into results and live a life they love by unlocking their next level of potential, performance and purpose.

Long Bio (with all interests)– 3rd person

Will Polston is a best-selling author, entrepreneur, award-winning strategist, and one of the UK’s leading business performance coaches. He works with high-performing entrepreneurs and ambitious individuals, helping them to unlock their next level of potential, performance and purpose by aligning their business with their North Star.

Will’s personal journey underpins everything he teaches. After achieving “traditional success” as a broker in his early 20’s, he found himself financially secure—but deeply unfulfilled. It was only after attending a personal development seminar, prompted by a surprising twist of fate, that he realised the core belief driving him, “money equals happiness” was flawed. That clarity sparked a turning point. He walked away from the life he thought he wanted and committed to a new mission: helping others transform excuses into results and build lives they love.

Since then, Will has dedicated his life to the study and application of behavioural change, performance psychology, and human potential. Drawing from disciplines including NLP, coaching, neuroscience,  ancient wisdom and strategic thinking, he blends deep mindset work with practical, structured frameworks that make transformation not just inspiring, but inevitable.

He is known for his rare ability to spot misalignment quickly, reframe challenges at the identity level, and make complex concepts land with instant clarity. Clients say he isn’t just a coach, he’s a trusted thinking partner. Someone who helps them get out of their own way, overcome chaos, and reconnect with a sense of purpose, energy, and direction.

In 2023, Will published his first book, North Star Thinking: Master Your Mindset and Live a Life You Love, which became a #1 Amazon bestseller. The book has been praised for its actionable insights, clear frameworks, and powerful message of aligning with one’s true purpose to drive both personal and professional success.

Over the years, Will has delivered over 7,000 hours of 1:1 coaching, supported more than 2,500 business owners and entrepreneurs through his programmes and events, and built a reputation for his warm, humble, yet deeply strategic coaching style.

Alongside his coaching work, Will is a multi-business entrepreneur and investor. His ventures include:

• Co-Founder of Twenty Two – a UK-based medicinal mushroom supplement company focused on optimal wellness.

• Co-Founder of Super Profits – a company helping entrepreneurs take control of their finances, improve cash flow, and achieve financial freedom.

• Co-Founder of Leap Growth Investments – a private equity firm that funds and supports construction professional services businesses.

• Angel Investor and NED to NetHub – a networking tech platform helping group organisers grow and manage their communities more effectively.

• Angel Investor and NED to Minimum Viable Launch – an AI agency that develops and builds AI-enabled tech.

• Non-Executive Director for the British and Irish Trading Alliance (BITA) – a not-for-profit focused on fostering meaningful business relationships across the UK and Ireland.

Will’s diverse portfolio reflects his passion for impact, whether through mindset transformation, business growth, strategic investments, or wellness innovation; everything he does ties back to empower people to transform excuses into results and live a life they love by unlocking their next level of potential, performance and purpose.

Outside of work, Will enjoyed 23 years playing ice hockey, is a keen skier, and is currently completing his private pilot’s licence – proof that he doesn’t just coach others to pursue fulfilment and growth… he lives it himself.

Unique Ability bio – 1st person 

I help high-performing entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.

I combine a deep understanding of mindset, human behaviour, and performance psychology with practical, structured frameworks that make transformation feel tangible and inevitable, not just motivational fluff.

I’m not just a coach or mentor — I’m a thinking partner who helps people get out of their own way, overcome burnout, and build lives and businesses that truly energise them.

I spot misalignment fast.

I reframe challenges at the identity level, not just behaviourally.

And I have a gift for making complex ideas land in a way that creates instant clarity and long-term change.

Unique Ability bio – 3rd person 

Will has a rare ability to help high-performing entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.

He combines a deep understanding of mindset, human behaviour, and performance psychology with practical, structured frameworks that make transformation feel tangible and inevitable, not just motivational fluff.

He’s not just a coach or mentor — he’s a thinking partner who helps people get out of their own way, overcome burnout, and build lives and businesses that truly energise them.

He spots misalignment fast.

He reframes challenges at the identity level, not just behaviourally.

And he has a gift for making complex ideas land in a way that creates instant clarity and long-term change.

Social Media and Website info

Instagram: https://www.instagram.com/willpolston/

Facebook Profile: 

https://www.facebook.com/will.polston

Facebook Page: 

https://www.facebook.com/willpolstonmih/

Facebook group: 

https://www.facebook.com/groups/northstarthinking/

Youtube: 

http://www.youtube.com/@willpolston

TEDx talk: 

Website: willpolston.com

Podcast: https://link.chtbl.com/mihwwp

Book: http://northstarthinking.com/

Headshots

Lifestyle photos

Book Photos

Will and his mentors (Tony Robbins, Mo Gawdat, Dan Sullivan, Dr John Demartini)

Speaking photos